Shopping
in Summer
As
the temperature soars, we run helter skelter to shop
for soft and comfortable clothing. There are some
prime factors we need to consider while rummaging
to update our wardrobe: the look of the season, fabrics
available, colours and the persona of ones self.
KIND OF LOOK
The look during summer season is that of the 60's
with the soul of 90's giving it a contemporary and
modern approach. Street fashion seems to be the mantra
of summer season. There has been a comeback of tunic
with high slits and harem pants. The hottest fads
of summer season are Oriental and Indian textiles,
which create a harmony between the leaf motifs and
sprinkles of decorations. The wraps remain this season
in statements like pleats, drapes and the smocking
effect. The slim look is in response to the health
conscious consumer who is working on her toned midriffs.
The clean look in the soothing crispy Chikankari is
the best bet in the langourness of the summer. Ombers
in fortus of overshirts and jackets give a trendy
and chic appearance. A lot of aqua sportswear adds
to the casual dressing. The lingerie takes a flight
into nightwear with seductive, sensuous lacy frills.
KIND OF FABRIC
The right fabric attributes to have a soft and sexy
feel to your skin - that is what is called wonder
fabric, for it is the fabric, which make and shape
the garments. Handcrafts remain the inspiration as
global warming builds up.
Wafer thin fabrics that are delicately embroidered
with eyelettes, sequins and mirror work builds the
tempo for the designers. The velour and elasticized
hand made crochets are the popular choice of summer
season. Transparency makes an impact in chiffons,
nets, georgettes and knits. Knitwear in the form of
body sculpting and soft fabrics which drape around
would be good sellers. Hand made and hand spun fabrics
would have jumps in demand and khadi will be strong
in corporate attires. Prints remain favourites for
the masses owing to their appeal in blocks, assymetrical,
embossed and jacquards.
KIND OF COLOUR
The colour palette of summer season is inspired by
the coral hues suggesting a sense of peace and tranquility.
There is a definite return of gold and silver with
the revival of rusts, reds, electric blues, lavender
and parrot green as show stoppers and shock valves.
The black story continues for nightwear and whites
for daytime. Pastels in darker tones are suggestive
in order to avoid the washed - off effect.
AND TO END WITH - AN ATTITUDE
The most important factor is the attitude. The self-confidence
in oneself helps in carrying the most chic garment
to the most outlandish outfit without a problem and
with panache. One must wear the right kind of accessories
so that it accentuates the persona rather than diluting
the intended effect.
So what are you waiting for? Click
here and have fun shopping...
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