ROHIT GANDHI- After graduating and working with a
New York based fashion house for five years, he launched
H2O a brand of mens' shirts and ties for the domestic
market. After the success of H2O, he teamed up with
designer Rahul Khanna and launched 'CUE'.
RAHUL KHANNA-After completing a course in Apparel
Merchandising at NIFT, he worked as a freelance designer
and stylist for various leading export and fashion
houses in New Delhi and Mumbai, in 1998 joined designer
Rohit Gandhi and launched 'CUE'.
Their collections are based on Straight Line clothing,
retaining the very basic elements of style & quality,
and keeping in mind the increasing demand for western
wear in India, which has been ignored in the past.
They keep their silhouettes sharp and defined with
an emphasis on fabrics, cuts and a lot of detailing
rather than on embellishments. The look this year
is understated chic.
The look this season for men is very comfortable.
The suits are unstructured with concealed plackets
and stylised collars. The fabrics used are very body
friendly and wrinkle free. The fabrics have been chosen
very carefully keeping body comfort…and the rapidly
changing Indian Dhamaal in mind, which means a lot
of High Twisted Yarns, Blended linen Crepes, Light
weight stretch performance fabrics and Ash Sprayed
Knits.
The colour palette is neutral with subtle dashes of
pastel colours such as aqua, orange, lilac and mint
green. Polka dots play an important role in the collection.
At Cue, they celebrate style and this is reflected
in their clothes.
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