As a college student he studied commerce, however
he always had an inclination towards a more creative
& artistic field. After formal training to the J.D.
Institute of Fashion Designing, after which he got
a job as a designer at departmental store, ROOPAM.
After gaining the experience and the technical expertise,
he decided to enter the film industry.
Akshay Kumar was the first artist he designed for.
He was Rocky's launch pad in BOLLYWOOD. Soon I started
getting several inquiries to design costumes for actresses.
To keep up with his orders he set up a small-scale
manufacturing unit. Keeping all interests in mind
he took up a few artists & interacted with the likes
of Raveena Tondon, Shilpa Shetty, Rekha, Manisha Koirala,
and Sridevi. Now he designs for Hrithik, Amisha &
Aftab. These artists are often looked upon as role
models & people have the desire to look & dress like
them. Media being a very effective form of communication,
particularly films, definitely has a strong influence
in the world of fashion.
After establishing himself in the industry he decided
to branch out into the commercial aspect of the trade.
He opened a store retailing exclusive ladies & men
designer wear, located at Juhu named ROCKY-S. This
Brand label selling prêt was greatly appreciated.
The drive to gain international fame & success took
him to Dusseldorf- Germany where he participated in
the IGEDO fair in 1996 September. Now he plans on
venturing into the international market and globally
be recognized as a trendsetter.
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