'Taika' in Finnish means Magic. And that is exactly
the image that Poonam Bhagat's clothes create. Romantic,
mystical, and at the same time powerful, her clothes
have a dreamlike essence.
Her design philosophy is understated chic. And this
is reflected in both cut and use of fabrics. She refuses
to use synthetics, focusing on natural pure fabrics.
Cottons, voiles, chanderis, crepes, tussars and khadi
silks are her favourites. Her silhouettes are mostly
Indian, but fusion wear forms an important part of
her collection.
Her clothes are greatly appreciated by critics and
consumers. She retails at Taika, Ogaan, Signature,
Maarwaris, Gyans, Maestros and Kaaya in New Delhi.
Zenon and Kali in Kolkata, Melange in Mumbai, Ffolio
in Bangalore and Aparao Galleries in Madras.
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