Whats
hot for this Season?
From
Sanyukta, Dhamaal Correspondent Mumbai, August 1:
It is raining cats and dogs. Braving all those
puddles and slush you have to reach office on time.
As you turn to cross the road, an autorickshaw passes
by splashing the muddy water on your saree. Next
you try to catch a bus but end up getting drenched
in the thick downpour. After you reach office, you
try to wash off the mud and squeeze out the excess
water from your pallu. But it is not so easy. The
result is you shiver through your bones the whole
day in the air-conditioned environment. Had the
fabric of your saree be rayon
or
silk you could have avoided this mess.
It is this necessity that has caused the advent
of monsoon fashion
in India. India, which is still waking up to concepts
like fashion Dhamaal was blindly aping the Western
idea of spring/summer and autumn/winter collection.

However, for the past couple of years, designers
like Vandanna Roy
Of Sentiments have
started bringing out monsoon collections.Says Vandanna,
"during monsoon, the accent is on bold colours,
pastels are out simply because the sun is not shining
as bright as it was in summer. Fabrics like blended
cotton and polynylon are ideal for this season.
Chiffon and crepe are out as they lose their sheen
once they are wet. I prefer thicker fabric material
as it will also keep you warm. My personal favourite
for monsoon is capri pants teamed with tank tops,
I think it is the best for the season.
"Sunita Ramnathkar's Barcode
has worked on the Jungle
theme this monsoon. Says she, "my designers have
captured the thick greenery and wild dense growth
of jungles for the monsoon. Deep beige, olive green
are the dominant colours in this pret collection."
But not all designers believe in bold colours for
monsoon.

Goa-based Wendell Rodricks
prefers to bring out the various hues of sea to
dark bold colours of greenery in his collection
for the season. The dominant colours in Wendell's
collection include blue, green, indigo and white.
The fabric used is blended cotton.
According to Dinesh Chheda
who has been designing ethnic threads for women
for more than 25 years, "most women prefer wearing
salwar-kameez to sarees during monsoon. That apart,
they generally do not buy anything major during
this season. All their buying is confined to summers
or festive occasions. Hence, I do not see the need
to design for this season. However, if I ever design
for monsoon then the accent will be on synthetic
fabrics and bold colours."

In contrast, leading designer Seema
Roye has brought out Splash, an exclusive
collection comprising six different segments, to
welcome rains. Seema's collection consists of elegant
beach wear, Indo-Western fusion and traditional
Indian wear. Her palette is as wide as blue, peach,
light copper and white. Palazzos teamed with tank
tops are among the fusion wear and elegant zardozi
work on satin mark the ethnic collection. Her fabrics
include satin and net.
Unlike Seema, Shaina NC
does not design for monsoon nor does
she believe in any kind of work on her clothes for
the season. She avoids fabrics like cotton, crepe
and organza. According to her, "silk is best suited
for the monsoon. It also gives scope for variation
in the hues."
Anita Dongre
whose AND outlet at
Crossroads avers, "traditionally,Indian women used
to have a different variety of clothing exclusively
meant for the monsoon. It is only now that we have
realised the need to revive this tradition. I have
not brought out anything new for this season but
my fusion wear, which is a blend of Indian bandhani
with Western outfits, seems to be the right choice
to offset this season."
Designer Jai Ramrakhiani
makes special bermudas for the monsoon. "I think
bermudas are best to avoid the various hassles of
heavy downpour," he smiles.
Vikram Phadnis
simply treats monsoon as an off season and takes
a break during this period. He would rather concentrate
on his autumn\winter collection than design for
monsoon.
Star
designer Manish Malhotra
has similar views. Says he, "I think colours like
blue, light purple, indigo, lemon yellow and white,
which are a designer's favourite for summer also
hold good for monsoon. He does not see the need
to design separately for monsoon.
Deepak Duggal who
is into men's fashion in a big way, has designed
special shirts for the monsoon. Says he, "it is
important to use the right fabric during monsoon
as there are certain fabrics which lose their sheen
once wet. Hence, I import a special blend of rayon
and cotton from Italy, which I use for most of my
line for this season. The rayon ensures that the
clothes do not cling to your body and cotton dries
up fast so it is an ideal blend for this season."
With so much to choose from for this season, monsoon
will never be looked down upon as a dull and dreary
season anymore. Most, I am sure, will be ready to
welcome the showers. EOM…