Under the label Azzura, Monisha Jaising is responsible
for pre-empting Prêt as she made inroads into the
international arena way before the inception of Lakme
India Fashion Week.
Monisha Jaising graduated from the American college
for applied arts in London in the year 1989 with a
bachelor's degree in fashion design [duration of study--4
years]. She has been working as q designer cum manufacturer
of ladies garments since December 1989.
She was one of the first designers to show with Ensemble,
as early as the 80s. This is one designer who has
shown consistency and skill in her styling. Known
as the princess of 'bohemian luxe' she contours a
clean and body conscious silhouette for women, with
an evidence of a fusion of both Western and Eastern
elements. During that time this was quite the side
step from the routine popular 'fashion' yet ironically
this proved to be her calling card.
Monisha got noticed due to her wonderful prints, the
softness and sculpt of her professional cutting and
her price consciousness. To date she continues to
keep that formula and balancing the fit with functionality.
Though Monisha is a well-respected name in the Indian
designer segments very few people are aware that this
lady retails at the more popular designer wear stores
in the world such as Voyage, in London; Ensemble in
Mumbai and New Delhi and now @esthetics in Dubai.
Under the label Azzura, Monisha Jaising is responsible
for pre-empting Prêt as she made inroads into the
international arena way before the inception of Lakme
India Fashion Week. 
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