It was to discover the great Indian Pandora box of
design that this young designer returned to her illustrious
roots. A graduate from the Fashion Institute of Design
and Merchandise, Los Angeles, she chartered a new
course for her design .One that infused folklore of
the past in a totally contemporary palette.
Today, just five years down the line Monisha Bajaj
is India's leading light in couture. A fashion designer
who is focused in her design style Monisha is a synonym
of under-played chic. One of the most versatile member
of the couture industry in India; she has many a firsts
to her credits. Including the decision to emerge from
the confines of the Indian boundaries and find a place
for her design internationally. After showcasing her
collection at the Dubai Fashion Week in Summer 2001,
she is now all set to take her Fall Collection 2001
to New York for a solo showing at a high profile charity
event.
For Monisha fashion is all about belonging to an aesthetic
idiom. Borrowing inspirations from elements that go
with her innate style and creative disposition. Essentially
a classicist she brings in the thrill of experimentalism
too into her design. Fine detailing with heritage
fabrics, the use of embroidery for textural enhancement
and the crafty use of silhouettes that are functional
yet feminine; Monisha creates fashion with a strong
flavour. Her textile story is lure. Her colour statement
is varied with the binding force of Bajaj's colour
palette being the art of mixing bold with soft and
neutral with colour. Weaves are a strong statement
.So is the interplay of fit with form, integral to
the Indian drape tradition. Monisha's design sense
is innovative yet moulds well to classical forms.
It was in 1996 that Monisha Bajaj launched her own
label after a successful career abroad working in
the Contemporary Design Department of the store Fashion
Destination. Since then Monisha has showcased her
collections in shows all over India and abroad .She
presented her first solo in Fall-winter '97 at Park
Royal, New Delhi. Taking the label further, Monisha
in '98, opened her solo store in Defence Colony titled
Monisha Bajaj. Avidly reviewed and retailing from
most of the reputed design stores of India, Monisha
Bajaj for summer 99 had a ramp show at Imperial hotel
.The same winter the designer created 'Millennium
Magic at Manesar', Heritage Village with a eclectic
collection that had folk, traditional and contemporary
elements blending well together.
In the summer 2000 Monisha joined hands with the high
profile NGO Savera to show-case her Spring-Summer
line at a charity do in the gracious lawns of the
British Ambassador's residence .In the first ever
Lakme India Fashion Week, Monisha Bajaj presented
her collection of prêt a porter in a solo show that
combined wearable chic with some fine touches. This
year as well Monisha will present her prêt and diffusion
lines for the Winter of 2001 at the 2nd Lakme India
Fashion Week to be held in Mumbai this August.
Last year Monisha Bajaj took her collection to New
York, Los Angeles and other ports abroad. The label
met with critical acclaim at every destination. The
'Monisha Bajaj' label is classic yet contemporary:
Suited both for the contemporary Indian and western
markets.
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