At the age of 25, Manish Malhotra forayed into Bollywood
by designing for Juhi Chawla in Swarg. Today, at 34,
his name is synonymous with style in Hindi films.
He revolutionized the fashion scene in Bollywood by
envisioning a 'look' for the character. His tenure
as a costume-designer has seen him clothe most of
the leading actresses in the film industry from Sridevi,
Urmila Matondkar, Karishma Kapoor, Kajol, Raveena
Tandon, Manisha Koirala, Madhuri Dixit, Twinkle Khanna,
Shilpa Shetty, Kareena Kapoor, to Aishwarya Rai, Rani
Mukherjee and Preity Zinta. Although he doesn't design
regularly for male actors, he has attired Shah Rukh
Khan and Aamir Khan on several occasions. Manish Malhotra's
list of films includes several blockbusters since
Rangeela, where he metamorphosised Urmila Matondkar
and turned her into a raging sex symbol. He repeated
the magic with Karishma Kapoor and changed her image
through Raja Hindustani. From Dilwale Dulhaniya Le
Jayenge, Khamoshi, Hero No.1, Judaai, Kuch Kuch Hota
Hai, Dil To Pagal Hai, Hum Saath Saath Hai to Kaho
Na Pyar Hai, Mast, Phir Bhi Dil Hai Hindustani, Satya,
Dhadkan and Mohabbatein, he has been associated with
nearly all of the decade's most successful films.
His work has been greatly appreciated and he has received
several awards. He was awarded the first and only
Filmfare Award for Costume Design for Urmila Matondkar's
look in Rangeela, the Showtime Opinion Poll Award
for Raja Hindustani, the Siemen's Viewer's Choice
Award for Dil To Pagal Hai, the Lux-Zee Cine Award
and the Bollywood Award in New York for his work in
Kuch Kuch Hota Hai. He has also been graced with Indira
Priyadarshini Memorial Award for his contribution
to the fashion industry, felicitated by National Institute
of Fashion Technology, New Delhi and the Indo American
Society for his contribution to fashion designing,
and was also named the most Stylish Designer Of the
Year at the Elle Style Awards in 1999.
High on his success, Manish Malhotra decided to branch
into mainstream designing in 1998 with his high-profile
couture store Reverie - Manish Malhotra. The store
received a tremendous response and his clientele featured
socialites Tanya Godrej, Tina Ambani, Haseena Jethmalani,
Rhea Pillai, Avanti Birla as well as important members
of the NRI community. He has done several wedding
trousseaus for reputed families. His popularity soared
during this period when he was exclusively asked to
design clothes for Michael Jackson for his appearance
during the Bollywood Awards held in New York. The
performer was so please that he requested Manish to
design outfits for his show in Munich and to design
clothes for his children.
Malhotra's first fashion show in November 1999 was
eagerly awaited and the talented designer did not
disappoint. His clothes were received with great appreciation
and almost 70 percent of the clothes were sold out
within three weeks. Malhotra created a coup of sorts
by having Urmila Matondkar model the showstopper,
an act followed by several designers for their shows
later. A part of his collection was the embroidered
denim wear that became a rage all over the city. International
model, Naomi Campbell picked up a pair on her visit
to the city.
Manish has managed to achieve that delicate balance
between designing for film, as well as haute couture.
Now with Sheetal Design Studio, Manish wants to conquer
further horizons in the fashion industry. His plans
include a prêt a porter line for women along with
his couture label and also a couture & prêt line for
men
Related Link :- Manish
Malhotra's Fashion Show
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