Critics have described JJ Valaya as "The High Priest of High Fashion" praising his "Signature Style" and "I dare you wear me" attitude. His work through the years has been heralded by both press and his clients. JJ Valaya A young Poineer Making a mark with a modest beginning of a workforce of 3, moving on to expand into a full-fledged name in the fashion industry with a workforce of 140. Today, JJ Valaya stands as a recognised name in India and also overseas. His creations adorn prominent families both in India and abroad and are retailed in the premier stores across India, including his flagship store in Delhi JJ Valaya, LIfe Ensemble, Vama, Ogaan, Signature, Heritage, Folio and also across the stores, in the United Kingdom, the United Arab Emirates and Saudi Arabia. Appreciated and recognised as one of the most powerful names in Indian fashion, he was the first Indian designer to win the coveted 'Prix D' incitation at Paris.

J.J.Vallaya showcased his spring\summer collection 2001 at Grand Hyatt in New Delhi on Saturday May 12.

Fashions change, styles come and go. But elegance achieved through attention to details knows no Dhamaal.

JJ Valaya, the couturier with a rich opulent look as his trademark showcased his spring/summer collection in an opulent ambience. The most refreshing thing about his collection was the paired-down look that he presented, very contrary to his signature style.

The show had a split-level backdrop, complete with huge audio- visual screens and a longish ramp.

The outfits were mostly in chiffon, double georgette, voiles and blends in typical summer hues of pastels, aqua, lime green and orange.

Minimal embellishments or surface ornamentation was the fresh look that JJ had. His pret-a-porter collection also included short kurtas or tunics with straight pants in drawstrings, All in all, JJ gave a new dimension to his signature style.

Necklines were mostly deep Vs, plunging deep for a dicolleti effect. Crystal embedded and sequins stuck on hemlines, necklines and slits and occasional outfits with butis spread all over the kameez, were the maximum decoration Valaya went for.

The glory of tradition, the soul of today.

This philosophy represents a further extension of the JJ Valaya design concept - one which has earned, over the years, for fashion scene of India. Today JJ Valaya is associated with the finest in high fashion, interiors, furniture, accessories, footwear and haute couture.

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