Jattin Kochhar believes that it is his ability to
amalgamate his soulful Indian heritage with true urban
influence that has been the foundation of his design
ideology. Having no formal education in fashion design
has never deterred him in his career. Simplicity with
absolutely clean and defined lines has been the hallmark
of his creations. He enjoys designing simple, practical
lines both for men and women. Keeping in mind the
urban lifestyle of his clients, he lays major emphasis
on a basic design, which can be worn both casually
as well as formally by just changing the accessories.
Strappy, slinky eveningwear for women and trendy semiformal
attire for men is an essential part of any of his
collections.
Having been in the business for the last 10 years
he feels he has matured as a person and also as an
artist. "Keeping in tune with the millennium spirit
I have worked on a fusion line, which reflects my
Indianess in truly universal designs, by using a wide
variety of ultra modern fabrics embellished with Swarovski
crystals for which I have an absolute fascination",
says Jattin.