Deepika
believes that style is simplicity. Her clothes have
a defined cut, and portray a very contemporary look.
She is especially focused on the final touches, as
she believes that a tacky finish ruins the entire
look. Versatility is her strength. But dealing with
individuals according to body types and personalities,
creating wardrobes and trousseau in accordance to
a person's lifestyle has always been her forte, besides
ready-to-wear of course. A playful sense of humour
belies an incisive mind and a reputation built on
an instinctive knowledge of what a woman wants to
wear - and how to deliver it.
She retails at her own store Divinite and has other
retail outlets and individual buyers across the country.
She retails under four labels. Label 1 is Abstinence:
A purist line. Fabrics being the starting point of
purity, she uses special hand woven fabrics and works
together with the weavers to create fabrics according
to her vision. She also uses tailoring and craft techniques
in silks and cottons alone. Her clothes are simple,
clean cut, and with a lot of detail. Label 2 is D2G
(D-square-G): This is her Ready-to-wear line. Her
prêt collection has the cutting edge of modernity,
and is known for its wearability. Label 3 Aura: This
is her ornamental, more ostentatious line. Unique
eveningwear and garments ideal for a trousseau. Her
attention for detail is painstaking and she uses the
most exquisite embroidery. Label 4 Dee: A line of
accessories, which she is currently working on.
Versatility truly seems to be her strength, as she
has also branched into menswear. Not being satisfied
with the designing aspect alone, she has styled several
shoots and ad campaigns for prominent magazines and
she has been a fashion columnist with the Times of
India, Bangalore.
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