Ashish
graduated with a bachelor's degree in Design & Clothing
Technology from India's most respected Institute,
the National Institute of Fashion Technology, New
Delhi in 1991. Having made it to a batch of 25 students
from the 7000 applicants that year was not all. He
further proved his mettle both as a designer as well
as an entrepreneur by successfully establishing &
positioning his label, standing for nothing short
of painstakingly high quality & design. Soon after,
Ashish launched his own label "Ashish Soni".
Ashish's imagination, creativity and ability to create
designs for men and women rapidly gave his label a
reputation of quality and style. Ashish's creativity
is rooted in a fiercely Indian family background,
enlarged by western influences through an education
largely abroad. His multiple exposures developed a
clear and sharp aesthetic, which earned him a prominent
place in the world of Indian haute couture.
Since the launch of his label, he has held eight very
successful solo fashion shows. He has also showcased
his Spring/Summer collection exclusively at the Carlton
Towers, London in June 1998 in collaboration with
'BVLGARI'. Another calendared event is the unveiling
of his Summer Collection every year at the World Trade
Centre, Dubai for "Fasateen", the biggest retail outlet
of High Fashion clothing in the Middle East. Ashish
has also participated in the Festival of India 1996
in Thailand, Hong Kong and Singapore and in AEPC Road
Show held in New York, Paris, London. His creations
are retailed at leading outlets throughout the country
including own studio "Ikos".
The quality of his shows coupled with his creations
has won him much deserved acclaim. Needless to mention
the clientele that Ashish boasts of today is a veritable
of who's who of public figures, media personalities,
and leading entrepreneurs. His creations are retailed
throughout the country starting from his own studio
"Ikos" and Carma in New Delhi, Ensemble, Vama and
Pyramids in Mumbai, Ffolio in Bangalore and Madras,
Ogaan in Kolkata. Overseas, Ashish's creations can
be found at "Fasateen" in Dubai.
In August 1999 Ashish launched his ready-to-wear label
"as by Ashish Soni". At the beginning of this year
Ashish presented a Costume collection as part of the
Millennium Celebrations at Khajuraho - the only designer
to be selected by the Government of India.
Ashish's Signature lines are characterised by extreme
simplicity, immaculate cuts and a perfect finish.
His intuitive and original sense of style, his panache
and his originality combine with an impeccable garment
construction ability to make stunningly simple yet
dramatic garments.
Ashish is married to Misha Grewal, former national
squash champion.
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