Ashima
and Leena Singh have always had a unique, distinctive
style and an original, traditional appeal in their
collections. An established and well-reputed label
today, their designs speak of tremendous and superb
craftsmanship. They specialize in Bridal and hand
embroidery. They also love playing with colours and
are famed for their special colour effects and a variety
of fabric developments.
Their design philosophy strives to bring out the best
in each woman through designs that are both traditional
and contemporary. Their product range of Indian and
Indo-Western Wear include a large variety and assortment
of fabrics, drapes, silhouettes, embroideries and
colours to choose from. Catering to all the conventional
as well as the bold, with emphasis on quality and
attention to detail is their hallmark. For their Bridal
wear they create exquisite and delicately handcraft
masterpieces. They aim to create classic and timeless
clothing that can be passed on through generations.
With their combined strengths their business growth
has been phenomenal. They were one of the few who
combined the designer concept with the commercial
aspect as a marketing strategy. They were the first
designer designers to join hands with retailers and
have teamed up with Jewellery Designer Paayal Seth
to set up India's Premier Retail Outlet - KAAYA -
The store for Women at South Extension, New Delhi.
They have recently had a series of successful exhibitions
as the U.S. and U.K. They also have the honour of
being the official designers of Miss India 1999 'Gul
Panag'.
Ashima
and Leena Singh have always had a unique, distinctive
style and an original, traditional appeal in their
collections. An established and well-reputed label
today, their designs speak of tremendous and superb
craftsmanship. They specialize in Bridal and hand
embroidery. They also love playing with colours and
are famed for their special colour effects and a variety
of fabric developments. 
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