Aparna's resume boasts of a variety of creative and
artistic endeavours, but her focus has always been
on fashion. After graduating from NIFT, Delhi she
worked on product, computer aided design, textile-weaving
projects and designed costumes for several plays.
Realising that fashion was her true calling she established
her store Freefalling in 1999. She describes her silhouettes
as basically western but with an Indo-western look.
The colours, fabrics and embroidery details are Indian
in their interpretation. Colour is the very essence
of expression, and the main focus in her clothes is
colour blocking. Bold colours are juxtaposed in a
graphic style. Her clothes allow the freedom of self-expression
in that they can be worn as separates or combined
in various ways. The look can be very bold, or more
subdued.
Her ideal collection would be the prefect amalgamation
of diverse techniques in textile surface techniques,
which are prevalent in India with the modern methods,
which are being explored around the world.
Freefalling clothes are supplied to Ensemble and Melange
in Mumbai, Ogaan in New Delhi, Ffolio in Bangalore,
and Taj Khazana.
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