In the evolving Indian fashion landscape, Anjana Bhargav
has carved a niche, for herself. She is best categorized
as a woman who designs for individuals with 'substance',
She insists on designing "real clothes" for "real
women".
Initially on an extremely small level, Anjana started
designing for her friends. Armed with a formal degree
in Textile Designing and Pattern cutting combined
with an inherent sense of aesthetics, Anjana was encouraged
by the overwhelming response she got. She established
Studio A, a design studio in New Delhi. She launched
her first collection at a fashion show in 1994 with
Bina Ramani, one of India's leading designers and
pioneer of the Indian Fashion Industry. This was soon
followed by a solo fashion show 'An Indian Summer',
which was held at the prestigious UNESCO Hall in Paris.
Since then, Anjana has had several showings in Sharjah,
London, Kathmandu and New York along with showings
of her collections in New Delhi.
Anjana was recommended by the Ministry of External
Affairs to represent 'Women Entrepreneurs' at the
OECD Conference held in Paris in the year 2000, where
over 300 women entrepreneurs across the globe shared
their experiences.
The Anjana Bhargav label reflects silhouettes where
each collection has an inspiration, with accessorized
garments as her hallmark. Her collections present
an exclusive range of embroideries on romantic fabrics,
thus recreating the splendour of an ancient era. Her
designs resurrect patterns and skills of ancient arts
into the rhythm of modern life, keeping the accent
always on comfort, wearability and affordability.
The penchant is always on minimalistic styles that
extend easy wearability and understated elegance.
Not merely celebrities, but individuals who are achievers
like Arundhati Roy, Shahnaz Hussain, Dr. Kiran Bedi,
Shubha Mudgal, Romy Dev, Feroz Gujral and Femina Miss
India Asia Pacific first runner up Divya Chauhan,
are some of her clientele.
Anjana has been actively designing for the Usha International
group of companies. Usha International has the largest
network of Usha sewing schools across the country.
She has been commissioned to upgrade and develop the
curriculum for the Usha International Fashion Institute.
Anjana's creativity is not restricted to fashion alone,
but extends to interior designing as well. She has
to her credit projects as diverse as private homes
and farmhouses to commercial establishments including
the revamping of the New Delhi Stock Exchange. Here
again her designs reflect her creative yet practical
approach.
Anjana's recent venture is Perfect 10, the complete
personality institute, a first-of-its-kind, not only
in the capital but also in the region. Perfect 10
is about grooming, appearances, conduct and a sense
of style. Anjana's fifteen years of passionate involvement
with lifestyle designing imparts a distinct and discerning
touch to the Perfect 10 institute. Her shows also
reflect her quest for individuality. In October 2000
she unveiled her Fall/Winter 2000 Collection paying
tribute to mothers and daughters. Some of New Delhi's
most distinguished mothers and daughters showcased
her collections. In April 2000 along with the ambassadors
of several countries, she organized a show where Latin
American girls modelled her outfits for 'Udayan' a
trust for orphaned and abandoned children.
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